Browsing by Author "Sevin, E."
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Branding cities in the age of social media: A comparative assessment of local government performance
Sevin, E. (Springer International Publishing, 2015)This chapter is a comparative study of how three local governments- Cape Town (South Africa), Philadelphia (Pennsylvania, USA), and Myrtle Beach (South Carolina, USA)-use social media platforms in their city branding ... -
Digital channels and technologies for commercial diplomacy: Conceptualisation and future research propositions
Sevin, E.; Dinnie, K. (Inderscience Publishers, 2015)In this article, we provide a conceptual framework for the practice and study of commercial diplomacy in the light of two developments in the field of diplomacy. The first development in the field is related to the relative ...